Linkbaiting: Let’s Go Fishing!

February 20, 2008

What is linkbaiting?

Linkbaiting refers to a variety of practices on the web that is created with the intention of increasing links to a website.


Types of “Hooks”

  • Informational
  • News
  • Humor
  • Contrary
  • Giveaway

Linkbaiting – The Ethical Debate
The Bad Side:

Negative connotations: of the word “bait”

Related tags for “link bait” on Technorati search: email, spam, phishing, internet, seo, web traffic, link baiting, Steve Rubel


The Other Side:

About gaining reputation, finding your niche, writing useful and creative content

Helps to sift out the good content from the bad


Part and parcel of successful blogging!

At the end of the day…

It all depends on:

  • Content
  • Intention
  • Method

“Playing games with people trying to put something sexy out there, and when you get to the site you have to keep clicking through. This is all done solely to drive up traffic via clickthroughs.
“Annoying is probably more of the word to use here, rather than bad, because it is not very respectful to the readers.”

-Michael Netzley

Next: Scraping


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